Masthead
Desks
Articles are attributed to the desk responsible for them rather than to an individual writer. Each desk below covers one part of Media Buying.
Planning Desk
Covers cross-channel planning and budgets
Explains how channels and budgets are weighed against each other across a plan.
Measurement Desk
Covers measurement planning and modelling
Looks at experiment design, incrementality and marketing mix modelling for media decisions.
Supplier Desk
Covers media suppliers, contracts and procurement
Focuses on evaluating media owners and the terms of buying agreements.