Measurement Desk
Covers measurement planning and modelling
Looks at experiment design, incrementality and marketing mix modelling for media decisions.
Media Buying
A cross-channel media buying title for Australian advertisers and agencies: planning, budgets, reach and frequency, supplier evaluation and investment reviews.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Media Buying covers cross-channel planning and investment: audience research, budget allocation, supplier evaluation, measurement design and contracts. It is written for advertisers deciding where the money goes.
Written for media managers, marketing directors and procurement teams.
- 01Media Planning
- 02Reach & Frequency
- 03Supplier Evaluation
- 04Measurement Design
- 05Forecasting
- 06Investment Reviews
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Planning Desk
Covers cross-channel planning and budgets
Explains how channels and budgets are weighed against each other across a plan.
Supplier Desk
Covers media suppliers, contracts and procurement
Focuses on evaluating media owners and the terms of buying agreements.
How we work
Written for the people who decide
Cross-channel planning, budgeting and supplier evaluation. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.