Investment Reviews
Deciding whether to reallocate, retest or stop a media channel
Use delivery, outcomes, uncertainty and commitments to decide whether to move spend, retest or stop a channel.
Section
Investment Reviews
Investment Reviews
Identifying spend that produced little useful evidence
Find media spend that failed to answer its intended question and distinguish weak results from missing evidence.
Investment Reviews
Media investment reviews
Review what media was approved, what ran, what the business recorded and which investment decision the evidence supports.
Investment Reviews
Planning an allowance for creative and measurement work
Estimate creative and measurement costs from deliverables and quotes before committing the full campaign budget to media.
Investment Reviews
Reviewing assumptions before accepting a budget recommendation
Check an MMM budget scenario's outcome, costs, response curves, constraints and uncertainty before changing media spend.