Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Media Buying.
Planning Desk
Covers cross-channel planning and budgets
Explains how channels and budgets are weighed against each other across a plan.
Measurement Desk
Covers measurement planning and modelling
Looks at experiment design, incrementality and marketing mix modelling for media decisions.
Supplier Desk
Covers media suppliers, contracts and procurement
Focuses on evaluating media owners and the terms of buying agreements.