Supplier Evaluation
Asking for transparent placement reporting
Specify placement IDs, dates, delivery units, spend basis and omissions so supplier reports can be checked against the approved buy.
Desk
Supplier Desk
Focuses on evaluating media owners and the terms of buying agreements.
Supplier Evaluation
Checking delivery evidence before choosing a supplier
Ask for a comparable booking, delivery report and exception record to assess a media supplier's delivery claim.
Supplier Evaluation
Clarifying who owns campaign accounts and data
Map account administrators, data-use rights and handover steps before a media supplier starts work.
Supplier Evaluation
Comparing proposals against the same media brief
Put media proposals on the same brief, delivery basis, cost boundary and reporting standard before choosing a supplier.
Supplier Evaluation
Managing conflicts of interest in media recommendations
Identify agency incentives and related services, assess recommendations against the brief, and record approval and disclosure rules.
Supplier Evaluation
Media procurement and contracts
A practical guide to approving media commitments, costs, account access, delivery evidence and billing terms before and after a buy.
Supplier Evaluation
Media supplier evaluation
Evaluate media suppliers by brief fit, delivery evidence, reporting, total cost and change terms before approving a booking.
Supplier Evaluation
Recording inventory commitments line by line before signing
Define the placement, delivery unit, quantity and permitted changes before accepting a media order.
Supplier Evaluation
Reviewing cancellation and makegood terms
Check change cut-offs, cancellation charges, shortfall triggers, replacement inventory and fees before accepting a media deal.
Supplier Evaluation
Reviewing off-brief placements in a delivery report
Investigate and document placements that differ from the approved media brief without overstating report coverage.